Paid search is an efficient, instant and highly cost-effective way of putting your website in front of the people who are actively searching for the products or services you offer.

As the most measurable marketing channel, PPC can deliver excellent Return On Investment (ROI) and work harder for your marketing budget.

How can we help with your pay-per-click campaigns?

We have unparalleled expertise in successfully marketing campaigns to help grow your business. Azam Marketing has created and managed paid search campaigns since 1999, being one of the first agencies in the world to do PPC. We have carried out paid search marketing on over 40 large and small search engines.

We work with a wide range of businesses from large corporations to solo entrepreneurs, across retail, finance, travel and service industries, giving us immense insight into the various verticals.

Our philosophy at Azam Marketing is to take a client-centred approach and put your needs first. We will take the time to understand your core business and commercial objectives and then work with you to increase your revenue efficiently and effectively for the best possible ROI.

PPC in a nutshell

Pay-per-click advertising is an essential and rapidly growing arena for each and every business that wishes to compete successfully in the online world.

PPC can be conducted on search engines such as Google, Yahoo and Bing, or social channels such as Facebook, Linkedin and Twitter.

Your ads will be shown on the sponsored ads listings on the search page or across partner sites.

The PPC advertising model is based on a CPC (cost per click) system - you bid on keywords relevant to your business, and pay for each click that occurs on your advert.

Pay-per-click can produce instant visibility and sales quickly - however the campaign requires constant time investment in order to research keywords and target audience, create ad texts and analyse performance. Monitoring and ongoing optimisation of PPC campaigns and implementing the latest features of the paid search services is key to a successful campaign in the fiercely competitive search market.

Attract the right audience to your website

Azam Marketing can execute market research for your business, analyse competition and ensure you are reaching your target audience and not wasting money on irrelevant clicks

Increase sales for your business

We will ensure your PPC campaigns are optimised efficiently and that the focus is on delivering leads and sales as per mutually agreed targets

Optimise spend based on your ROI

Targets will be defined and worked to in order to ensure an excellent return on your investment and in order to make the marketing budget work harder for you

Build brand awareness

We will ensure your brand exposure is maximised , however simultaneously positioned semantically in the market place

Dedicated PPC account specialist

We value each and every client and so we dedicate an account manager to run your PPC campaigns for you

We ensure we are available to answer your queries at any time, including outside office hours

Excellent ROI

We don't make our clients pay for resources they do not need

As we keep our overheads low, we reflect this in our competitive campaign management charges

Unparalleled expertise in the industry since the 1990s

We keep ourselves up to date on all relevant industry developments by attending and leading many of the industry events and conferences

We actively follow client specific news and market developments in order to stay ahead of competition

Client-centred approach

Each and every client is precious to us and we pride ourselves in ensuring we understand the client's core business and marketing needs

Our mission is to grow your business and boost your profit

Work ethic

We believe in developing strong relationships with our clients and creating long lasting, successful partnerships

We invest a great deal of time in studying each client's business and objectives in order to work out how to best reach designated marketing goals together